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MODULE 4
LESSON 4.1
Permission-Based Marketing
"Can I...?" vs. "I want to sell you..." - The psychology of autonomy
The Socratic Method
Socrates didn't tell people what to think. He asked questions that led them to discover truth themselves. This is the most powerful sales technique ever developed.
Traditional (Pushy)
"I want to sell you this product because..."
Creates resistance
Socratic (Permission)
"Can I show you how this solves [problem]?"
Creates openness
The Psychology of Autonomy
People need to feel in control of their decisions. When you ask permission, you give them control. Paradoxically, this makes them MORE likely to say yes.
Exercise
Your Assignment:
Rewrite 5 aggressive sales pitches as permission-based questions. Transform "Buy our product" into "Can I show you...?"