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MODULE 3
LESSON 3.3
Emotional Journey Mapping
Products as emotional bridges from pain to transformation
Module 3 Synthesis
You now understand the emotional landscape of your customers. Time to map the complete journey.
The Emotional Journey Template
- 1. Current State: What specific emotion are they feeling?
- 2. Trigger: What caused this emotional state?
- 3. Desire: What emotional state do they want?
- 4. Bridge: How does your product enable the transformation?
- 5. Proof: How do you demonstrate this is possible?
Connecting to {!?$i}
The emotional journey IS the question (?). When you understand their journey, you know exactly what question to ask to open the sale.
Exercise
Your Assignment:
Create a complete emotional journey map for your ideal customer. Use the template above. Then write the {!?$i} sequence that matches this journey.