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MODULE 3
LESSON 3.1
Introduction to the Feeling Wheel
6 core emotions branching to specific states
The 6 Core Emotions
😠
Mad
😢
Sad
😰
Scared
😊
Joyful
💪
Powerful
🕊️
Peaceful
Current State → Desired State
Every effective marketing message moves someone from a current emotional state to a desired emotional state. Your job is to identify both and build the bridge.
😰
Current: Overwhelmed
→
Your Product
→
🕊️
Desired: At Peace
Exercise
Your Assignment:
Map a customer journey using the Feeling Wheel. Identify their starting emotion (specific, not general) and their desired end state. What's the bridge?