Video Coming Soon
MODULE 2
LESSON 2.5
Audit Synthesis
Bringing it all together - cross-platform pattern recognition
Module 2 Summary
You've now audited marketing across four different channels:
Resumes
Personal marketing documents
Billboards
3-second outdoor attention
Social Media
Scroll-stopping digital
Email
Sequential persuasion
The Universal Pattern
Despite different formats, the {!?$i} pattern applies everywhere. The delivery mechanism changes, but the psychology is identical.
Exercise
Your Assignment:
Find one brand using all four channels (resume/about page, outdoor, social, email). Audit their consistency. Where do they succeed? Where do they fail?