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MODULE 2
LESSON 2.3
Social Media Ads Audit
Scroll-stopping mechanisms for Facebook, Instagram, TikTok
The First 3 Seconds
On social media, you have even less time than billboards. The question must appear in the first 3 seconds or you've lost them.
📱
Facebook/Instagram
Visual-first, caption supports
🎵
TikTok
Hook in first second, sound matters
💼
LinkedIn
Professional context, longer attention
Scroll-Stopping Mechanisms
- • Pattern interruption (unexpected visuals)
- • Direct eye contact
- • Movement in still feeds
- • Contrasting colors
- • Questions in text overlay
Exercise
Your Assignment:
Screenshot 10 ads from your social feeds. Label each {!?$i} component. Identify which scroll-stopping mechanism they used (if any).