Framework Application: Putting {!?$i} Into Practice

Module 1 Synthesis

You now have three powerful tools:

{!?$i} Framework - The pattern that structures all marketing
Human Motivation Venn - The "why" behind every purchase
Emotion → Logic Sequence - How decisions actually happen

The Audit Process

1. Identify the ! - What captures attention?
2. Find the ? - What question is being asked?
3. Locate the $ - What's the transaction?
4. Trace the i - How is information completed?
5. Map to Venn - Which motivation dominates?
6. Check the Flow - Is emotion leading logic?

Exercise

Your Assignment:

Complete a full audit of 3 different marketing pieces (one print, one digital, one video). For each, document all framework elements and rate effectiveness 1-10.

This exercise prepares you for Module 2's real-world auditing.